![]() ![]() This bid is also combined with a quality score assigned by Google, which determines the position of the ad in the SERPs. But the bid amount is not the only display criteria. Each auction is based on the amount advertisers are willing to pay for a Google user to click on their ad. These keywords are then put up for auction. These keywords must be relevant and correspond to what Internet users are most likely to type when searching for a product or service. Advertisers bid on a number of keywords they have chosen or from lists proposed by the keyword planning tool. How does Google Ads work?Īds are displayed according to a bidding system. The AdSense ads will appear in dedicated areas proposed by participating websites. The Google Ads that appear on the Display Network are available in text, image and video formats and allow for different targeting thanks to remarketing (or retargeting). The first ad is a paid ad (it can be distinguished only by the small green insert under the title of the site) the 4th link below is an organic link. To better understand the difference between paid and organic ads, here is an example of a Google results page. These ads can also be displayed on other sites via the Display Network and the Google AdSense program. Google Ads is a sure fast way to get relevant and qualified traffic towards the products or services you sell. This shows the potential of visibility that this service offers. The vast majority of these search pages contain Google Ads. Every second, no less than 2.3 million searches are made on Google. This is a paid service of course but has the advantage of being adaptable to any company’s budget. Google Ads is a very efficient way to generate traffic on your website. How to measure the return on investment? (ROI).What questions should I ask myself before launching a Google Ads campaign?.How to optimize your Google Ads campaigns?.It is complémentary to SEO and allows you to develop your business by making yourself known to customers and reaching the right audience at the right time. Google Ads is the paid part of SEM (search engine marketing) on Google, like what other platforms propose for paid search.
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